RYBEL CUT

In the vibrant city of Munich, where creativity knows no bounds and innovation thrives, there’s a statement label that’s making waves with its bold approach to fashion: Rybel Cut. Known for its commitment to upcycling and sustainability, Rybel Cut challenges the status quo with its powerful message: “Cut the Bullshit.” As a visual content creator passionate about storytelling through photography, I’ve had the privilege of collaborating with Rybel Cut on multiple photoshoots to capture the essence of their brand and the spirit of their message. From organizing events to marketing for artists, Rybel Cut embodies a dynamic fusion of fashion, art, and activism, it’s a truly inspiring project to be a part of.

Throughout our collaborations, I’ve been continually impressed by Rybel Cut’s unwavering commitment to sustainability and their willingness to push the boundaries of conventional fashion. Whether we were experimenting with upcycled materials or incorporating bold statement pieces into our shoots, Rybel Cut’s dedication to cutting through the noise and making a statement was always at the forefront of our creative process.

As you explore the images from our various photoshoots, I invite you to immerse yourself in the world of Rybel Cut—to experience the energy, passion, and creativity that define this groundbreaking label. From their upcycled fashion pieces to their commitment to making a statement, Rybel Cut is more than just a clothing brand—it’s a movement, and I am honored to have played a part in bringing their vision to life through photography.

In addition to showcasing Rybel Cut’s statement campaigns, these photoshoots also capture the essence of collaboration and creativity that lies at the heart of their brand. From working closely with artists to curate unique events to pushing the boundaries of traditional marketing strategies, Rybel Cut is not just a statement label—it’s a community of like-minded individuals dedicated to making a positive impact on the world.  I am inspired by Rybel Cut’s relentless pursuit of innovation and sustainability. As we continue to explore new avenues of expression and creativity, I am excited to see where this journey takes us and how we can continue to make a statement together. So, join us as we cut through the noise and pave the way for a brighter, more sustainable future.

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© Shell Eide & Jonas Kiesecker
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